Since the pandemic began, a lot has changed. Businesses have had to adapt to protect customers and employees. But some restaurants have struggled to adapt to these changes, which has caused them to lose money. Ahead, we give some tips for restaurant owners during COVID-19. Read on to learn more.
Many restaurants have closed their doors to the public. Although some businesses have since opened, not everyone feels safe going out to eat. To accommodate those who don’t feel comfortable in a restaurant, offer delivery. Delivery doesn’t cost as much as you might think, and it can really benefit your business. If you already offer delivery but don’t see results, consider ways restaurants can optimize their delivery services.
Create a Rewards System
Another great way to get through the pandemic as a restaurant owner is to set up a rewards system. You can have people sign up with their email and ask them if they want to receive updates. This way, you keep the customer aware of promotions or new dishes. You can set up the rewards system however you like, and even provide discounts after a certain number of purchases. For example, the customer could receive a $10 off coupon after ten entrée meals. You can also offer a free appetizer as a reward. Rewards programs are a great way to keep the customer interested.
Use Social Media
One of the best tips for restaurant owners during COVID-19 is to use social media. You must get your name out there if you want business, and social media is like free advertising. You can post about the food you offer, for example. Customers are more inclined to take interest in your food if they see it often. If you already have a social media account, try to post daily, even if it’s just a fun fact about one of your employees. Using social media is a helpful way for restaurants to advertise and connect with customers.