Many companies lost customers because of the COVID-19 pandemic. Those that did survive the worst of times need to do everything they can to expand their reach. Here are some strategies for approaching potential customers that every business owner should know.
Enhance Customer Touchpoints
Customer touchpoints are things that transition the customer from one spot to another. There are ways to enhance customer touchpoints for e-commerce that should you should explore further. You want to create a seamless experience for the customer instead of just jumping from one place to another. The easier a website is to use, the more people will use it. Here are a few things you can do to enhance these touchpoints:
- Easy-to-use navigation that enables people to make their way through the site effortlessly.
- An FAQ page where people can get their questions answered.
- A chat box where employees can talk to customers and help them with what they need.
Market, Market, Market
Another strategy for approaching potential customers is to market your brand. You need to get the word out there so people know what you’re all about. Start by utilizing social media. A large portion of the population uses social media these days, so you can reach this community by placing a marketing campaign on several different platforms.
You should also consider investing in a more in-depth digital marketing campaign. For example, Search Engine Optimization can increase your search rankings so more individuals can see your site when they go to a search engine. You can also invest in an email marketing campaign that’ll send out fliers and promotions to regular customers.
Businesses are always looking for new customers. However, this is especially true given the COVID-19 pandemic. So, companies need to do everything they can to get people in the doors. The best way to do this is utilize the internet. You should market and enhance touchpoints for people to create a better experience overall.
