Marketing your business is a complicated process, and it includes reaching out to people and maintaining your storefront. Some businesses neglect the part of marketing that’s simply appealing to potential customers. Engaging signage, bright colors, and a well-manicured storefront can help a lot. There are simple ways to boost your business’s curb appeal that’ll attract people to your business. A little goes a long way in turning your business from one people walk by to one that everyone stops at.
Pay Attention to Landscaping
When people drive or stroll by your business, they’ll notice your windows and signage, but something else that can stick out in their minds is your landscaping. A clean and well-manicured tree, hedge, or grassy space can positively grab people’s attention. Dead and dying vegetation with cobwebs can also draw attention, but this attention is negative and will turn people away from your business. Take care of your landscaping, and if possible, do something to make it stand out. Planting some vibrant and colorful flowers is one way to do this. However, you could also invest in a fountain or a nice sitting bench.
Don’t Forget About Repairs
Repairing your business is one of the best ways to boost your business’s curb appeal. It’s sad to say, but your storefront won’t look the same forever. Years of use add up to hurt its appearance, and different components of the property can experience damage. Even a commercial flagpole in front of your business can break, and neglecting these repairs hurts your curb appeal. Instead of letting that happen, look for the signs that something is breaking or broken, and get out there to repair it sooner rather than later.
For example, some signs you need to repair your commercial flagpole include leaning, visible fraying, or other weather damage. Neglecting this can hurt your flagpole even more, but it’ll also hurt your business since fewer people will be inclined to give it a chance. So stay on top of your storefront, looking for signs of wear and tear, and make the necessary repairs.
Think About Your Parking Lot
Many businesses will only pay attention to their physical storefront, such as their windows and signs, and end up overlooking their parking lot. The parking lot can still be a part of your curb appeal, and if it’s full of potholes, faded lines, and awkwardly sized spaces, people won’t want to frequent your business. It does take some effort to fix your parking lot. You may not even be able to right away—it could technically be the city’s property. Regardless of your circumstances, find the appropriate way to breathe new life into your parking lot, turning your business into a place where people will want to go.
A little goes a long way in boosting your business’s curb appeal. It’s easy to neglect curb appeal in favor of focusing on products, services, and other forms of marketing. However, you should always return to curb appeal. Leaving it alone for too long can quickly send your business into a state of disrepair, a state where people walking by aren’t going to give it a second glance. Instead of letting that happen, take the necessary time to keep your business’s exterior in the best shape possible!
