In an era of screen fatigue and notification overload, Gen Z is quietly rebelling, favoring analog devices over smartphones.
Google searches for “dumbphones” rose by 89% from 2018 to 2021, according to SEMrush, signaling a revival in interest for basic phones. Meanwhile, from 2021 to 2024, brick phone purchases among 18 to 24-year-olds surged 148 %, while smartphone use in the same age group dropped by 12%.
In this article, Spokeo takes a look at nine throwback phones that Gen Z can’t get enough of in 2025. Our devices say a lot about who we are. And for Gen Z, what they’re saying is surprising: Opting out of smartphones is the new flex.
These phones aren’t just throwbacks, they signify a movement. Nearly half of U.S. teens report being online “almost constantly”. The massive rise in dumbphone interest — a jump of 89 % in search volume — reflects an intentional shift toward simplicity. Studies link excessive screen exposure to anxiety, depressed mood, and fragmented attention. In that light, choosing analog is a radical act of self-care and identity curation.
Our device choices define our digital footprints — and Gen Z’s decision to unplug is shaping how they want to be seen: mindful, independent, and in control. But ditching smartphones isn’t without trade-offs — going analog can mean losing access to practical tools like navigation, mobile banking, or web-based services like reverse phone lookup to help identify unfamiliar numbers and avoid potential scams.
This story was produced by Spokeo and reviewed and distributed by Stacker.