Online sales are a great way to bring more traffic and attention to your business. When you do business online, you can reach a broader range of customers and generate more sales than you could in a single brick-and-mortar shop. However, you do face some risks with e-commerce. Customers are wary of giving their information to websites that may misuse or fail to protect their data. If your business and website don’t give a good impression to customers, you can lose online sales quickly. Online stores must make it clear that they’re an authentic and reliable business that will treat customers well before, during, and after any transaction they make. Learn how to make online customers feel safe with these tips and practices.
Advertise Your Commitment to Security
The easiest way to let customers know how reliable you are is to display it directly on your website. When you emphasize that your company knows the importance of data security, customers know right away that you have measures in place to protect them and their information. If you meet certain security standards or earn compliance certificates, advertise them on your website. Create copy about the steps you take to maintain best practices for data security. Make this information eye-catching and easy to find so that customers know they’re browsing a website they can trust.
Display Ratings and Reviews
One of the biggest challenges of shopping online is not being able to see the product before you buy it. While a thorough description helps inform customers about what they’re buying, they might still question the quality of the product. That’s why many businesses display customer ratings and reviews on every product page. When potential buyers can read about other customers’ positive experiences, they’ll be more confident about the product and therefore more likely to follow through with the purchase.
Create Great Digital Customer Service
Digital customer service looks different than in-store customer service, but it’s still a crucial part of how to make online customers feel safe. Adding excellent customer service practices to your website helps customers feel more welcome and secure as they shop online. Chat boxes that offer support and answer questions are a great way to serve your online shoppers. You should also have easy-to-access contact information and a thorough FAQ page so that customers always know who to turn to when they need help. Details like these add a personal touch to your website that makes customers feel like you’re taking care of them.
