When you own a salon, your customers become your family. Nonetheless, pleasing them isn’t always easy. Customer retention and a positive brand reputation are two critical factors in a salon’s success. Here are a few tips for how to give customers the best experience at your hair salon.
First Impressions Are Important
For those who prioritize impressing clientele, engage the customer as soon as they walk into your salon. Introduce yourself within seconds of their arrival.
Greet the customer at eye level to avoid any distractions. Reaching eye level may require changing where you sit or placing an employee near the salon’s entrance. Whatever you decide to do, tiny signals speak volumes to your new customers.
Consider Complimentary Services
When you add complimentary services to your salon, it helps speed up the customer’s routine and provides more bang for their buck. Something as simple as preparing your client with another employee while your stylist gets ready makes things move more efficiently.
However, this bonus treatment must remain optional. Those who decide against any complimentary procedures made the decision themselves to wait for their stylist to be ready. Always ask the customer about their preferences before deciding for them.
The Little Details Go a Long Way
You can add value to a client’s experience at any stage of their visit to your salon. For instance, using heated towels is a tiny detail that shows clients that you care. This shows customers that you manage their entire experience and you care enough to make their experience memorable.
Reading customer reviews online is a great way to find small details to add to your salon and learn what to avoid. Anything that consistently appears in customer reviews, whether positive or negative, should be a top priority!
Add Consistently Engaging Components
The key to customer retention is creating an experience that is both enjoyable and memorable. Let’s face it: many customers come to get their hair done and never come back, even if they were pleased with the quality of the service.
Although you should satisfy customer needs, it’s not enough to keep them coming back to your salon consistently. The best way to bring them back is to continuously add innovative and engaging components to your salon experience.
Following all of these steps impacts your business in ways that might take time to notice. But as long as you radiate positivity and show customers that you care, people will keep coming back to your salon. Now that you know how to give customers the best experience at your hair salon, get out the hair spray!
