When you type a query into Google, how likely are you to click on the second page of the search results? Usually, people are more likely to briefly scan the first page of the results and, if they don’t find what they’re looking for, reword their phrasing and enter another search term. As such, many businesses clamor for a spot on the first page of the SERPs (search engine results pages). How well you rank is based on the authority, quality, and overall relevance of your site. If your site doesn’t have what Google wants, they will penalize you accordingly. If you want to continue expanding your business, then follow our guide on how to improve your site’s ranking.
1. Improve Your Site’s Crawlability
Google uses bots that crawl about the web, collecting links and indexing them accordingly. When these crawlers visit your site, they’re looking for ease of navigation and any broken links. To ensure that Google can easily crawl the pages, you must understand and implement ideal site structure.
2. Research Relevant Keywords
The best way to get the traffic you need is to use the appropriate keywords. Failure to use the correct keywords is one of the worst things you can do for your business, as your site won’t receive the right traffic. It’s important that you do the appropriate research when you’re deciding which keywords to focus on.
3. Create Readable Content
Google likes content that’s easy to read and useful for users. Short sentences, H2s, and bulleted lists allow users to easily skim a page and quickly locate the information they’re looking for. The above factors are so desirable to Google that, when used well, they may even earn your page a coveted featured snippet on the first page of the SERPs.
4. Optimize Your Site for Mobile
An incredible number of people use their mobile phones for the majority of their Internet browsing, so it’s essential for you to craft a mobile-friendly site. You should keep tabs on how your website appears on desktop as well as mobile applications. Failure to create a mobile-friendly website may have a substantial negative effect on your site’s ranking.
5. Build Backlinks
As we mentioned above, one item that Google looks at is a site’s authority. When a website gains outside links, they build a better reputation in the eyes of Google. If several other sites reference one of your pages, a search engine determines that this page must be useful and, as a result, rewards the page with a boost in the SERPs.
6. Hire a Professional
While you can use all of the above points to improve your site’s place in the SERPs, you may benefit from outsourcing the job to a professional. Companies that specialize in SEO have the tools required to help businesses optimize their websites and grow their success through organic traffic. Depending on the results you’re looking to achieve, a professional may be the best option for helping you achieve the maximum amount of success.