There are many reasons why towns or cities would want to host a community event. From block parties to craft festivals, community events are a way for neighbors to gather, celebrate, and get to know each other. However, an event is only as good as its marketing strategy. If you’re hosting an event for your community, make sure it’s the best it can be with these three ways to promote your community event.
Use Social Media
Never underestimate the power of social media. In our increasingly online world, it’s an invaluable tool for advertising and communication. Promoting your event on platforms like Facebook, Twitter, or Instagram is cheap, easy, and instantaneous. Everyone who follows your account now has a way to reference information and share it with their friends. Social media also lets you share important links like a ticket or RSVP page, the event’s home page, partners’ websites, and more.
Advertise Everywhere
Social media isn’t the only place to advertise, though. One of the best ways to promote your community event is to announce it everywhere you can. Eye-catching posters and flyers are a good way to continuously remind people of the event. A well-made radio ad is another extremely effective form of advertisement—especially on local stations. All of these different marketing options also help generate word of mouth. The more people hear of your event, the more they’ll talk about it.
Work With Others
It takes a village, right? Don’t be afraid to reach out to other organizations and businesses to help with the event. Hang flyers at the bank or in local shops and restaurants. Try to get a handful of local businesses on board. They can advertise the event to their customers in return for promoting their business or product on the day of the occasion. When you have more members of the community working together, the event becomes that much more popular and successful.
