Summer is a huge season for the restaurant industry. Whether you manage a popular chain or you’ve built your own business from the ground up, you have plenty of reasons to get excited for warm weather, seasonal specials, and happy patrons. Summer is a fantastic time to make some improvements, advertise exciting new offers, and drive sales all season long. Join in on the fun of the season with these summer upgrades for your restaurant.
Invest in (or Improve) Online Ordering
Summer is a busy season for many people. Between holidays, gatherings, and annual family vacations, many of your regular patrons will be on the go a lot in the coming months. This doesn’t mean you have to miss out on their business, though. Online ordering makes it faster and easier than ever for customers to enjoy your delicious meals. If you haven’t already, implement an online service this summer. If you already have an online service, make sure it looks good and works efficiently—and ensure patrons know about it. A clean website, a mobile app, or even a third-party delivery service can help you reach customers who might not have the time to visit your restaurant in person.
Advertise Fun and Fresh New Menu Items
New menu items are some of the best summer upgrades for your restaurant. This is also a great way to generate interest and draw in both new and regular patrons. Come up with exciting summer specials like new meals, special lunch offers, or refreshing drink selections for the season. Don’t be afraid to experiment or branch out with what you can offer. For example, there’s no better time to install and start benefitting from a commercial juicer. The delicious, refreshing, and in-season drinks will have customers flocking to your doors. Establishing new items or deals like this will help you reach a wider audience and create more regular patrons who will continue to enjoy your restaurant long after summer ends.
